Food Brand Ecommerce: Serving Trade And Consumers From One Catalogue
One store, two very different buyers
Wholesale buyers need trade pricing, case quantities and payment terms; consumers need an appealing storefront and subscription options. We build one catalogue with customer groups, so trade accounts log in to a completely different commercial experience without you maintaining two separate systems.
A single product record for compliance
Allergen and nutrition information is legally required to be accurate everywhere it appears. Maintaining it in two places is how brands end up with a labelling mistake. We hold it once on the product record and publish it everywhere, so nothing drifts out of sync.
Subscriptions for predictable revenue
Consumables with a natural rhythm, such as coffee, snacks and staples, suit recurring orders well. Giving customers control over frequency, pauses and substitutions matters more for retention than the discount, and it smooths the demand volatility that makes food production planning hard.
Fulfilment that respects shelf life
Short shelf life and cold-chain requirements make food harder than general retail. We integrate batch and expiry tracking with your production or ERP system, so the storefront never sells what cannot be shipped and stock rotates correctly to reduce waste.
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